The bottom line: brochures can help reinforce your brand so that people recognize and remember your business.īut there’s one problem you might face as a small business owner: knowing how to make a brochure. That means long after a particular event, that content is out there marketing your business. Even if the person who picks it up doesn’t act, that person may pass it on to someone else, or leave it where a third person can find it. So it makes sense to have a brochure, too.Īnd there’s one more thing: brochures last. They’re a great way to deliver a focused, targeted message about your business.Įven if you've got a website, there’s no guarantee that visitors will experience it the way you want them to. Sure, you could hand out a business card, but a brochure offers much more. At these events, people pick up brochures so they can retain business and contact information. That’s also why it’s a good idea to have brochures available at conferences, workshops, seminars, and training sessions.
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